"Mad Men is an unpleasant little entry in the genre of Now We Know Better. We
watch and know better about male chauvinism, homophobia, anti-semitism,
workplace harassment, housewives’ depression, nutrition and smoking. We wait for
the show’s advertising men or their secretaries and wives to make another gaffe
for us to snigger over. ‘Have we ever hired any Jews?’ – ‘Not on my watch.’ ‘Try
not to be overwhelmed by all this technology; it looks complicated, but the men
who designed it made it simple enough for a woman to use.’ It’s only a short
further wait until a pregnant mother inhales a tumbler of whisky and lights up a
Chesterfield; or a heart attack victim complains that he can’t understand what
happened: ‘All these years I thought it would be the ulcer. Did everything they
told me. Drank the cream, ate the butter. And I get hit by a coronary.’ We’re
meant to save a little snort, too, for the ad agency’s closeted gay art director
as he dismisses psychological research: ‘We’re supposed to believe that people
are living one way, and secretly thinking the exact opposite? . . .
Ridiculous!’ – a line delivered with a limp-wristed wave. Mad Men is currently
said to be the best and ‘smartest’ show on American TV. We’re doomed."
I couldn't agree more.